- About TFT
Friday Thing Archive
- Politics
- Media
- Culture and Society
- War On Terror
- People
- Places
- World
- Popped Clogs
- Music
- Books
- Film
- Etc
Help And Info
- Contact Details
- Advertising
- Jobs
- Privacy Policy
- XML Feed

Home > Culture and Society

London's low-fat Olympic bid

"Olympic Athletes need 'real life' food that they enjoy. It's great McDonald's will help meet this need at the Olympic Games."

- mcdonalds.com

11 December 2003

Barbara Cassani, the chairman of London's 2012 Olympic bid team, is planning to raise a third of the £30m cost of bidding from the private sector, but is worred that sponsorship from fast-food companies would send out the wrong message to young people... 'You too could become a top decathlete by stuffing your flabby pointless face with Kit Kats and fizzy pop'. That sort of message.

This, of course, is precisely message that fast-food companies are keen to get across. In the words of an official McDonald's press release:

'Sports Nutritionists Give McDonald's the "Thumbs Up'! Many leading sports nutritionists agree that McDonald’s food fits into athletes' diets.


Amazing. And for all Cassani's good intentions, it's worth remembering that - as just.drinks.com happily points out:

Sponsorship deals are regulated by the International Olympic Committee (IOC), which is also responsible for deciding which city will be awarded the games. The IOC has 11 global sponsors, including Coca-Cola and McDonald’s.

So let's face it, Cassani is fighting a losing battle. The Olympics is already a fast-food event. And anyway, Barbara's logic may well be flawed. Since the average young person is only interested in eating KFC and drinking Tango, she should be using this interest to tempt their fat little bodies into sport. 'Wow, Jonathan Edwards begins each morning with a supersized Whopper meal-deal? - perhaps the triple jump isn't such a weird and weedy event after all...'

It might just work.

Footnote: Babs Cassani, founder of the airline Go, won the 2002 Veuve Clicquot businesswoman of the year award, and is quite happy to raise a glass of the fattening brew to the cameras:


With Barbara's help, 2012 could see the launch of the first ever Veuve Clicquot Javelin competition, where 15 minutes before the first javelin is thrown, each competitor must drink a full bottle of finest champagne...


More fat sponsorship here.

The sad future of the human race:


Comment on this article: letters@thefridaything.co.uk

Subscribe to The Friday Thing for free

Bad words ahead The Friday Thing is a weekly email comment sheet. Casting a cynical eye over the week's events, it is rarely fair and never balanced.

A selection of articles from each week's issue appear online, but to enjoy the full Thing, delivered by email every Friday - as well as access to almost five years of back issues - you'll need to subscribe. It's absolutely free.

"Razor-sharp comment and gossip." - The Sunday Times

"Hilariously cynical..To describe it as 'irreverent' is to do the newsletter an injustice." - The Observer

"Sharp, intelligent, opinionated, uncompromising and very, very funny. Just like 'Private Eye' used to be." - Alec McKelland

"Wicked" - Channel 4

"Ace" - Time Out

"'We rise once again in advocacy of The Friday Thing. We realize that some of you may be unwilling to spend [your money] on plain-text comment, but you're only depriving yourself." - The Minor Fall, The Major Lift

"Subscribing to this at the beginning of the year was undoubtedly one of the better decisions I've made. Superlative, and utterly marvellous. I look forward to Fridays now, because I can't wait for the next issue. Fucking fucking brilliant." - Meish.org

"Featuring writers from The Observer, Smack The Pony and The 11 O'Clock Show... will continue to attract new subscribers sight unseen" - NeedToKnow

"The Friday Thing is so good it's stopping me from doing a bunk of a Friday afternoon." - Annie Blinkhorn (The Erotic Review)

"So now" - The Evening Standard

"Damn it, you rule. May you never, ever back down." - Paul Mayze

"Ace" - PopJustice

"Snarky" - Online Journalism Review

"Can you please stop making me laugh out loud... I'm supposed to be working, you know!" - Tamsin Tyrwhitt

"Your coverage of stuff as it spills is right on the money." - Mike Woods

"Popbitch with A-Levels." - Tim Footman

"In an inbox full of trite work-related nonsense, TFT shines from under its subject heading like the sun out of Angus Deayton's arse." - Nikki Hunt

"A first rate email. It's become an integral part of my week, and my life would be empty and meaningless without it (well, *more* empty and meaningless anyway)." - Mark Pugh

"Genius, absolute bit of class. And you can quote me on that." - Lee Neville

"If you're hipper than hell, this is what you read." - MarketingSherpa

"The most entertaining email I've had all week. Great tone." - Matthew Prior

"A massive and engrossing wit injection." - idiotica.co.uk

"I wouldn't know satire if it bit me on the arse. But I did like the Naomi Campbell joke." - Matt Kelly (The Mirror)

"Has had an understandably high profile among people who know about these things." - Guy Clapperton (Guardian Online)

"Satirical sideswipes at the burning issues of the day." - Radio 5 Live

"Puerile and worthless... Truly fabulous... Do read the whole thing." - Stephen Pollard

© The Friday Thing 2001-2008 - All Rights Reserved