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IDS's novel "The Devil's Tune": the truth

The Sunday Mirror has reported that Iain Duncan Smith's book (a "fast-paced thriller" with a "web of intrigue and deceit") has sold 600 copies.

Duncan Smith has said it was probably more than that, recalling the Christmas publicity blitz, the push through conservatives.com and the massive discounts at Amazon.

So who's right? Well, let's see what Amazon themselves say. "The Devil's Tune" is certainly the most popular search result for "duncan smith". But the Sales Ranking is not good. Adopting a scientific approach, TFT has compared the Sales Rank of IDS's début novel with other books of its type, including his dad's.

20 January 2004


(1)  Free at Last!: Diaries 1991-2001 by Tony Benn
(Sales Rank: 2,021)



(2)  The Devil's Dictionary by Ambrose Bierce
(Sales Rank: 4,077)



(3)  Mein Kampf by Adolf Hitler
(Sales Rank: 4,308)



(4)  Spitfire into Battle by Group Captain W. G. G. Duncan Smith
(Sales Rank: 5,784)



(5)  The Path to Power by Margaret Thatcher
(Sales Rank: 21,203)



(6)  Coarse Fishing for Beginners by Kenneth Mansfield & Chris Clifford
(Sales Rank: 29,874)



(7)  The Devil's Tune by Iain Duncan Smith
(Sales Rank: 51,188)



(8)  The Man Who Wasn't There by Pat Barker
(Sales Rank: 61,425)



(9)  The Devil Rides Out by Dennis Wheatley
(Sales Rank: 630,391)



(10)  Practice Exercises in IT Skills: Spreadsheets1997 by Duncan Smith
(Sales Rank: 942,805)


Some small crumbs of comfort for Iain might be that Edwina Currie's novel The Ambassador (Sales Rank: 67,802) is currently going for 1p.


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