here. They’re rubbish"> Gum Crime
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Home > Free To Access

Gum Crime

2 March 2007

Dis week dere bin some crucial choble brewin becos o some television hadvert. Bobo all brindlin and bawlin like a bunch o battybwoy. Cho. Me not even hear di cry o bungo! Gwaan go maas. Seen.

We thought about starting this sensitive piece about chewing gum’s latest race row like that. But then we thought better of it. Seen.

So. You may have seen the adverts which, after prompting 91 complaints from piqued members of the public, are this week being ‘investigated’ by the ASA. Adverts which feature people - both black and white - putting on heavy Jamaican accents and talking about a chewing gum called Trident. If you haven’t seen them, you can see them here. They’re rubbish.

But are they racist?

No.

They’re just rubbish.

Fuckwits putting on funny voices is not racist. Sadly, fuckwits putting on funny voices is also rarely funny.

Of course, what a lot of people are getting upset about is the fact that this gum is called Trident, which also happens to be the name of the Met’s initiative to cut down on gun crime in black communities. Not their most successful initiative it has to be said. But probably not their least. But surely it would be a bit dumb to damn a gum that was originally manufactured in 1960, just because it happens to have the same name as a police initiative set up in 1998. Well, maybe, but ‘Complete Quality’, a user of the blackchat.co.uk forum, simply couldn’t help himself:

‘That advert is a complete mess! The first time i saw it... i look back and double take , at the baffoon "starring" in it. I felt so ashamed as i was with my iranian and turkish friends. The next time i saw it, it was from beginning to end and , What is the point? its just a propor mockery of past black leaders...simple. There trying to sublimimiary say something... lets say we did get a new leader in say 10 years time..(very unlikely) all other non white british citizens will instantly see that foolish bwoys image in there minds eye before they invisage Martin Luther or Malcom x , as media is all powerful and influncial... NOW as for the name Trident, ADVERTISED by a black guy...and rotaing heavily when black boys are getting shot left right and center , is a slap in the face to the black community...NO respect at all is being shown to us by OFCOM.’

Jesus, CQ.

We don’t want to step out of line here or anything, but really, gwaan go maas! You should think yourself lucky you’re not well-represented. We’ve got white people on TV acting like fuckwits *all day long*. Even on the news!

But seriously, surely part of being fully integrated into society as a whole means accepting that idiots are going to take the piss out of you in a wholly pointless and irritatingly asinine way, and just tolerating that without screaming racism.

Eh? Think on.

Bumbaclat.



Comment on this article: letters@thefridaything.co.uk

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