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Home > Media

Jack of all trades, master of none

Paul Carr

9 August 2003



Says The Guardian...

"Style magazine Trash is undergoing a major review just one month after its launch and is likely to be scrapped as a bi-monthly magazine... Superclub Ministry of Sound, which has financed Trash, and Condé Nast, which publishes it under contract, have denied rumours the magazine is on the brink of closure but admitted they are considering a complete overhaul and the title may go quarterly. "

Poor old Trash, eh? Or as The Friday Thing put it, when the magazine launched..

Following the collapse of tits 'n' ads superclubbing magazine Ministry, MoShit are launching a terrible Heat clone, called Trash. If they're so fussy about namespace, why aren't they leaving the term Trash (in the club-world at least) to define Trash, one of the many small clubs to make a respectable living while the superclubs teeter and tumble?
The answer, it seems: because they enjoy burning money. By the way, the man responsible for the look of Trash is a Condé Nast art director by the name of Steve Read. Remember that.

Meanwhile in other media news...



"The new owners of Jack magazine are relaunching the title founded by lads' mag guru James Brown just 15 months after it first hit streets... Dennis Publishing are ditching its pocket-sized format and upping the cover price as part of a radical overhaul ordered by the new boss, the equally maverick Felix Dennis."

I tried to phone Felix last week for a bit of background information but, wouldn't you know it, he's out of the country until September. What a hands-on guy.

But Felix has every reason to know that the Jack redesign is safe hands. After all hasn't Dennis Publishing just recruited a brand spanking new creative director to turn Jack from black-n-white-posh-tits-filled-vanity-rag to full-colour-posh-tits-filled-profit-rag? Yes, indeed they have.

His name?

Former Condé Nast art director Steve Read.



Comment on this article: letters@thefridaything.co.uk

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