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Home > Media

The Sign That Says You're Out of Touch

2 September 2005

Oh dear, oh dear. This week shit-filled fataurateurs, McDonalds became a laughing stock when they unveiled a new online advertising campaign for their (US only) 'Dollar Menu'. The ad featured a smugly focus-grouped college-dropout hipster saying...

'Double Cheeseburger? I'd hit it. I'm a Dollar Menu guy'

Hoo boy. If only McDonalds' advertising agency had had the wherewithal to consulting urbandictionary.com before parroting a bit of overheard street-speak in a cynical attempt to appeal to America's urban youth. Doing so, they'd have discovered that 'I'd hit it' isn't actually a general 'street' expression of approval.
Rather it's a very specific euphemism for 'I'd fuck it'. As in 'Katie Holmes? I'd hit it.'

So now the Dollar Menu guy likes to fuck cheeseburgers. Fo shizzle.

But what other slogans can we look forward to from the Dollar Menu Guy in the coming months?

...


  • Quarter Pounder with Cheese? Now that's my kind of hot beef injection.
  • The McRib? I'd love to cover that smoking rack with my special salty sauce.
  • Chicken McNugget Happy Meals: I love to stuff cock in my children's mouths.
  • Fries: Sometimes I put them in my ass.



Comment on this article: letters@thefridaything.co.uk

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