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Home > Media

The TFT Guide to... Targeting Christians

12 December 2005

This week the Disney Corporation was revealed to be capitalising on the religious themes of its latest film, 'The Lion, the Witch and the Wardrobe', by hiring Christian marketing groups to promote the film to a ready-made Christian audience. But what existing blockbusters could be reworked for a Christian audience?

....

1) 'Scarface': Cuban assassin Tony Montana decides not to build a cocaine empire, preferring instead to wait for his reward in heaven.

2) 'The Sound of Music': Wayward nun Maria is offered the chance to join the household of the handsome, widowed naval officer Captain Von Trapp, where she will bond with his children, fall in love with the Captain and finally escape from the Nazis over the Alps, accompanied by a classic soundtrack in a charming tale that generations will grow to love. But instead Maria decides it is better to serve God by staying in the monastery. The End.

3) 'Basic Instinct': Paul Verhoeven tones down his notorious erotic thriller so that Michael Douglas and Sharon Stone spend the film just holding hands.

4) 'A Fistful of Dollars'. Clint Eastwood's mysterious gunfighter, 'The Man with No Name', rides into town - but this time he's a Jehovah's Witness. Filmgoers watch in disbelief as one of cinema's coolest, most enigmatic characters is turned into a God-bothering nuisance who spends the entire film knocking on people's doors while they're trying to eat their dinner.

5) 'Get Carter': When his brother is murdered, Jack Carter decides to turn the other cheek and pray for the souls of his killers. The film now contains a classic scene in which Jack sets up a Christian youth group, picks up an acoustic and sings 'Kumbayah, My Lord' to a bunch of anorak-wearing virgins with tambourines.



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