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Home > Music

Straight Outta Sync

Try as we might, we can't bring ourselves to wish the members of Outta Sync anything but failure.

19 September 2003

Outta Sync - brilliant. Even the name. So clever. Outta Sync are five rejects from Pop Idol - a man dressed as a banana, a woman with big knockers, an Elvis impersonator, a Britney impersonator, and another one. The one in the banana is called Gary. We think.

Gary and his faithful band of losers are pursuing that ever-more popular career path: they are trying to "become famous" - no matter how, no matter why, no matter what the cost. They just want to taste the fame - and they don't mind tasting a whole lot of quivering corporate cock to get it.

Outta Sync are featured in a new advertising campaign for McDonald’s. This new campaign hinges on three simple words (words which have been trademarked by McDonald’s):

i’m lovin’ it

- with a lowercase ‘i’. This is also the title of Outta Sync’s debut single. This from the McDonald’s website:

i’m lovin’ it... is the centerpiece of a new marketing strategy that will connect McDonald’s with customers in highly relevant, culturally significant ways around the world.

Outta Sync then, are ‘highly relevant’. They are ‘culturally significant’. One of them (Gary?) is dressed as a banana. "We challenged our agency partners to put aside everything they knew about us and come up with fresh, original thinking, all of it with today’s customers in mind," says Larry Light, McDonald’s Executive Vice President and Global Chief Marketing Officer. "...i'm lovin’ it... represents the best of what we felt were a number of outstanding ideas."

Meanwhile, McMouthpiece Amanda Pierce said of the ‘band’, ‘These guys are a breath of fresh air because they entertained millions of people by doing their own thing and not caring what the judges thought. 'If there's a good reaction to the single and video we are looking at touring Outta Sync across the country - we think they could be bigger than the winner of Pop Idol.’ So something to look forward to there.

Meanwhile, the one that dresses as a banana (Gary?) had this to say: "Outta Sync is living proof that sometimes pop fame is not just about talent - it's all about entertaining and just lovin' it and we're certainly doing that!"

These people are scum. They are human Big Macs. Pallid tasteless meat and excrement processed into lowest common denominator junk to be consumed by lowest common denominator human trash. Popular culture has never been so
utterly shameless.


Justin Lovin’ It:

www.mcspotlight.org/media/press/mcds/reuters020903.html



Comment on this article: letters@thefridaything.co.uk

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