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Home > Politics

More Horlicks Vicar: Reloaded

23 July 2003

Presumably Straw didn't describe Iraq: its infrastructure of concealment, deception and intimidation as a Horlicks solely in order to afford us the pleasure of making the above quip.

To put it [in] the vernacular it was a complete horlicks in the way it came to be produced.

Is it really the vernacular? Did it really come from an advertising campaign? Is it really a substitute swearword?

In which case, does the ease with which politicians use terms like "sex up", "a spin on" and "Horlicks" mean they're spending too much time with PR wonks and advertising nerks?

And if so, does that explain why they seem to think that a brave face on David Kelly ("Back to business in Beijing as Blair touts for trade", "Blair medal has message", etc) is ever going to take away the shock and fury everyone outside of politics felt on Friday morning?

"[V]ictory does not vindicate a misguided attack or clarify its consequences. At least we knew roughly what sort of war we were getting. Marketing the peace will be a tougher challenge."



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