- About TFT
Friday Thing Archive
- Politics
- Media
- Culture and Society
- War On Terror
- People
- Places
- World
- Popped Clogs
- Music
- Books
- Film
- Etc
Help And Info
- Contact Details
- Advertising
- Jobs
- Privacy Policy
- XML Feed

Home > Politics

The TFT Guide to... ill-conceived advertising campaigns

21 November 2005

Bemused readers may have recently witnessed the Citroen C3 'Happy Days' adverts, featuring the Fonz and other characters from the sitcom. Not content with being unfunny and slightly unsettling, the strangest thing about the advert is the vexed question of who on earth it's aimed at. The legions of Happy Days fans out there? People who think that a grinning, egotistical, Brylcreemed simpleton is 'cool'? Martians? TFT wondered how an advert could be more ill-conceived...


1) New Citroen advert depicts Ralph Malph and Pottsie experimenting with homosexuality.

2) Cadburys opt for a more realistic image of their female consumer. Instead of a gazelle-like model reclining in a luxuriant bath, we see an obese Lisa Reilly lookalike sobbing as she sits by a phone that never rings, desperately trying to find a substitute for love and friendship in a two-pound bar of Fruit & Nut.

3) Ronseal attempts to appeal to the 'pink pound' by dropping its advert featuring a no-nonsense bloke saying 'It does exactly what it says on the tin' in favour of Julian Clary declaring 'I like to get my wood all brown and sticky!'

4) The questionable charm of the Vauxhall Zafira ads, in which eight-year old boys discuss cars as though they are middle-aged men, evaporates when one of them reveals he has terminal prostate cancer.

5) Pizza Hut foolishly responds to the question posed by its slogan 'Who's in the Hut?' with the answer 'Chav scum and townie morons'.

Comment on this article: letters@thefridaything.co.uk

Subscribe to The Friday Thing for free

Bad words ahead The Friday Thing is a weekly email comment sheet. Casting a cynical eye over the week's events, it is rarely fair and never balanced.

A selection of articles from each week's issue appear online, but to enjoy the full Thing, delivered by email every Friday - as well as access to almost five years of back issues - you'll need to subscribe. It's absolutely free.

"Razor-sharp comment and gossip." - The Sunday Times

"Hilariously cynical..To describe it as 'irreverent' is to do the newsletter an injustice." - The Observer

"Sharp, intelligent, opinionated, uncompromising and very, very funny. Just like 'Private Eye' used to be." - Alec McKelland

"Wicked" - Channel 4

"Ace" - Time Out

"'We rise once again in advocacy of The Friday Thing. We realize that some of you may be unwilling to spend [your money] on plain-text comment, but you're only depriving yourself." - The Minor Fall, The Major Lift

"Subscribing to this at the beginning of the year was undoubtedly one of the better decisions I've made. Superlative, and utterly marvellous. I look forward to Fridays now, because I can't wait for the next issue. Fucking fucking brilliant." - Meish.org

"Featuring writers from The Observer, Smack The Pony and The 11 O'Clock Show... will continue to attract new subscribers sight unseen" - NeedToKnow

"The Friday Thing is so good it's stopping me from doing a bunk of a Friday afternoon." - Annie Blinkhorn (The Erotic Review)

"So now" - The Evening Standard

"Damn it, you rule. May you never, ever back down." - Paul Mayze

"Ace" - PopJustice

"Snarky" - Online Journalism Review

"Can you please stop making me laugh out loud... I'm supposed to be working, you know!" - Tamsin Tyrwhitt

"Your coverage of stuff as it spills is right on the money." - Mike Woods

"Popbitch with A-Levels." - Tim Footman

"In an inbox full of trite work-related nonsense, TFT shines from under its subject heading like the sun out of Angus Deayton's arse." - Nikki Hunt

"A first rate email. It's become an integral part of my week, and my life would be empty and meaningless without it (well, *more* empty and meaningless anyway)." - Mark Pugh

"Genius, absolute bit of class. And you can quote me on that." - Lee Neville

"If you're hipper than hell, this is what you read." - MarketingSherpa

"The most entertaining email I've had all week. Great tone." - Matthew Prior

"A massive and engrossing wit injection." - idiotica.co.uk

"I wouldn't know satire if it bit me on the arse. But I did like the Naomi Campbell joke." - Matt Kelly (The Mirror)

"Has had an understandably high profile among people who know about these things." - Guy Clapperton (Guardian Online)

"Satirical sideswipes at the burning issues of the day." - Radio 5 Live

"Puerile and worthless... Truly fabulous... Do read the whole thing." - Stephen Pollard

The Friday Thing 2001-2008 - All Rights Reserved